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Rinita
Datta
Director, Product Marketing
Splunk (a Cisco company)
Rinita Datta is Director of Product Marketing at Splunk (a Cisco company), where she drives product-led growth, developer marketing and community engagement. With a background spanning financial services and technology industries, she has led product strategy, engineered full-stack solutions, built teams, and launched novel programs that enhance customer experiences. She holds an MBA from the University of Texas at Austin and a Bachelor’s in Electronics Engineering from VNIT, India. Outside work, she’s a rescue dog mom to an adorable Jindo named Chilli, loves mentoring budding marketers and is a huge Marvel nerd.
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04 November 2026 14:30 - 15:00
Beyond the Hoodie: Reshaping Developer Personas in the Age of AI
The developer persona is due for a rewrite. AI-assisted coding, platform engineering, and shifting buying roles are changing who "the developer" is and how they evaluate tools. We will unpack the new developer personas emerging today — and how product marketers can adapt their messaging, programs, and positioning to meet developers where they actually are.