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3

hours

53

minutes

50

until the summit starts

July 10, 2025

Positioning, Messaging & Storytelling

Summit

Discover the power of precise positioning, impactful messaging, and authentic storytelling to elevate your PMM strategy and stand out from the competition.

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About the
summit

Level up your messaging strategy and unlock practical frameworks to craft compelling narratives that connect with customers. Dive into sessions on AI-powered storytelling, customer-centric messaging, executive alignment, and many more.

Secure your free pass for live access to expert-led discussions, interactive Q&As, and actionable insights plus all content OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

1250+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Jessica
Shields
Director of Product Marketing, Cybersecurity
Mastercard
Mohamed
Elmasry
Product Marketing Lead
Canonical Ubuntu
Pamella
Barotti
Head of Customer Advocacy Marketing and Storytelling
Microsoft
Muhammad
Saad Khan
Director of Product Marketing
DigitalOcean
Nicola
Kinsella
Chief Strategy Officer
Fluent Commerce
Rolf
Schwieger
Director of Product Marketing
Tungsten Automation
Miriam
Konradsen Ayed
VP of Product Marketing
GAN Integrity
James
Doman-Pipe
Head of Product Marketing
Remote
Alicia
Carney
Head of Marketing
Ravio
Varun
Krovvidi
Product Marketing Lead - Vertex AI
Google
Jess
Petrella
Senior Director of Product Marketing
ZayZoon
Louis
Grenier
Founder, Stand the F*ck Out
Zach
Messler
Messaging & Positioning Expert
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 1pm UTC.

July 10, 2025
Test track 2
Agenda
Agenda
Agenda
09:00
July 10, 2025
Customer stories that sell: Using advocacy to power positioning and drive growth
Pamella Barotti, Head of Customer Advocacy Marketing and Storytelling, Microsoft
09:45
July 10, 2025
Fireside chat - Executive alignment: Crafting messaging that translates strategy and earns trust
Nicola Kinsella, Chief Strategy Officer, Fluent Commerce
Jessica Shields, Director of Product Marketing, Cybersecurity, Mastercard
10:30
July 10, 2025
Meaning meets metrics: Crafting messaging that connects emotionally and converts commercially
James Doman-Pipe, Head of Product Marketing, Remote
Alicia Carney, Head of Marketing, Ravio
11:15
July 10, 2025
Open source ≠ Open-ended: Crafting messaging that drives developer-led growth
Mohamed Elmasry, Product Marketing Lead, Canonical Ubuntu
12:00
July 10, 2025
Panel - Positioning in the age of AI: Balancing innovation with authenticity
Muhammad Saad Khan, Director of Product Marketing, DigitalOcean
13:00
July 10, 2025
Questioning our PMM craft: Are you explaining features or actually crafting messaging?
Varun Krovvidi, Product Marketing Lead - Vertex AI, Google
13:45
July 10, 2025
Message-market match: The right story starts with the right problem
Rolf Schwieger, Director of Product Marketing, Tungsten Automation
14:30
July 10, 2025
Practical product positioning: A foolproof framework for nailing your SaaS positioning
Jess Petrella, Senior Director of Product Marketing, ZayZoon
15:15
July 10, 2025
Messaging clarity: Say what you mean. Mean what you say.
Zach Messler, Messaging & Positioning Expert
16:00
July 10, 2025
Interactive 'hot seat' session: How to make your brand stand out in the crowded tech market (without selling your soul)
Louis Grenier, Founder, Stand the F*ck Out
16:45
July 10, 2025
Fireside chat - Messaging that moves: Cross-industry perspectives on connecting emotion with business KPI's
Miriam Konradsen Ayed, VP of Product Marketing, GAN Integrity
17:30
July 10, 2025
Virtual networking breakouts - Positioning improv: Pick your challenge!

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July 10, 2025

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Want to spotlight your brand in front of 1250+ product marketers shaping narrative strategy?

91% of PMMs say messaging and positioning is their top priority this year.*


This summit will connect our global audience of storytellers and positioning pros actively seeking tools and partners to help their brands stand out. If your solution drives clearer, stronger narratives - this is where you need to be.

*State of Product Marketing Report 2025

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Break the cycle

Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.

Discover best practices

Hear from leading product marketers, brand strategists, and storytelling experts as they share hard-won lessons and scalable approaches that actually work.

Challenge assumptions

Get inspired by fresh takes on what great messaging really looks like in today's market and unlock new ways to tell your product's story.

July 10, 2025

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. Pre-registration is required to access the summit recordings.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 1pm UTC

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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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