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December 09, 2025

Product Marketing

Festival

Unlock exclusive access to the best sessions from across 2025's Product Marketing Summit series.

Learn to align product & performance marketing with Trustpilot, adapt your strategy for different stages of growth with Expedia, nail customer-centric messaging with Salesforce, and much more.

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About the
summit

Product marketing never stands still, and neither should your strategy.

That’s why we’ve brought the top sessions from 2025's Product Marketing Summits into one event, helping you enter 2026 with fresh ideas and a competitive edge.

You’ll discover:

  • How to align product, performance, and go-to-market strategies

  • Real-world AI applications in personalization, messaging, and enablement

  • Global and customer-led approaches to positioning and storytelling

  • Proven frameworks to unlock growth at every stage of scale

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

1000+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Maureen
Ford Sitterson
Global Head of Product Marketing
Etsy
Allyse
Slocum
VP, Product & Audience Marketing
Truspilot
Axel
Kirstetter
VP, Global Product Marketing
Guidewire Software
Liza
Adams
AI Advisor & Go-to-Market Strategist
GrowthPath Partners
Elliott
Rayner
Chief Marketing Officer
owow
Andrea
Torres
Senior Director, Global Product Marketing
Ticketmaster
Katie
Yeigh
Director, Product Marketing
Salesforce
Hesham
Hamdy
Marketing & Digital Transformation Leader
Sarah
Milbrath
Senior Director, Product Marketing
The Knot Worldwide
Sierra
Hack
Director, Vrbo B2B Product Marketing
Expedia Group
Bryn
Harrington
Product Marketing Lead
ŌURA
Aria
Jelinek
Director, Marketing
Prelude
Erin
Parkins
Principal Product Marketing Manager, Strategy and Operations
Guidewire Software
Philippe
Boutros
CEO and Co-founder
GetWhys
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. Times shown in ET.


Busy on December 9? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings direct to your inbox.

Agenda
Agenda
Agenda
09:00
Product Marketing Festival
The forgotten ally: How to align product and performance marketing
Allyse Slocum, VP, Product & Audience Marketing, Truspilot
09:30
Product Marketing Festival
PMM puppet master: Pull the strings on a product launch
Philippe Boutros, CEO and Co-founder, GetWhys
10:00
Product Marketing Festival
Panel: Adapting PMM strategies for companies at different stages of growth
Sierra Hack, Director, Vrbo B2B Product Marketing, Expedia Group
Aria Jelinek, Director, Marketing, Prelude
Sarah Milbrath, Senior Director, Product Marketing, The Knot Worldwide
11:10
Product Marketing Festival
Winning hearts, not eye-rolls: The PMM's guide to customer-centric messaging
Katie Yeigh, Director, Product Marketing, Salesforce
11:40
Product Marketing Festival
Unlocking growth with the product marketing operating system
Axel Kirstetter, VP, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
12:15
Product Marketing Festival
A PMM's real-life strategic playbook: Building and managing AI teammates
Liza Adams, AI Advisor & Go-to-Market Strategist, GrowthPath Partners
13:05
Product Marketing Festival
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing Lead, ŌURA
13:40
Product Marketing Festival
An AI-powered experience: Enabling buyers to find & give the perfect gift on Etsy
Maureen Ford Sitterson, Global Head of Product Marketing, Etsy
14:15
Product Marketing Festival
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Marketing & Digital Transformation Leader
14:45
Product Marketing Festival
Igniting innovation: The high-impact launch of a groundbreaking SDK
Andrea Torres, Senior Director, Global Product Marketing, Ticketmaster
15:15
Product Marketing Festival
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, Chief Marketing Officer, owow

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December 09, 2025

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partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their 2026 strategy?

This summit brings together a global community of PMMs with solution providers offering the latest innovations to enhance their tech stack.

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What you'll get

out of the event

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Level up your 2026 strategy

Step into 2026 with fresh perspectives and proven tactics. Take away insights from 2025’s top PMM moments to refine your approach and set your strategy up for success.

Learn from the best

Hear from the product marketing leaders behind 2025’s most impactful launches, campaigns, and transformations. Get real-world insights and practical frameworks you can apply right away.

Unlock member exclusives

Access our top-rated 2025 sessions (normally exclusive to Pro and Pro+ members) and explore the insights shaping the world’s best product marketers.

December 09, 2025

Your exclusive peak

into Pro membership

PMM Festival is your chance to experience what PMA Pro members enjoy all year round - full access to every Product Marketing Summit, ever.

That's right, as a Pro member, you’ll unlock 700+ hours of expert-led content, OnDemand learning, and the freedom to watch any session, anytime.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All session recordings will be shared to watch OnDemand after the event for all attendees. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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Discover our
in-person events

See all events

Oct 14, 2025
Product Marketing Summit
Berlin

RSVP →

Oct 29, 2025
Product Marketing Summit
Sydney

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Oct 29 & 30, 2025
Product Marketing Summit
Boston

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Nov 12 & 13, 2025
Product Marketing Summit
Toronto

RSVP →

Nov 19 & 20, 2025
Product Marketing Summit
Chicago

RSVP →

Dec 03 & 04, 2025
Product Marketing Summit
London

RSVP →

Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

RSVP →

Jan 28, 2026
Product Marketing Summit
Washington

RSVP →

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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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