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Abid

Chaudhry

Senior Director, Product Marketing - PSM AI Strategy & Transformation

ServiceNow

Abid Chaudhry is Director of Product Marketing for Employee Experience & HR Service Delivery at ServiceNow, where he leads go-to-market strategy for AI-powered employee workflows and autonomous HR solutions. A former product marketing leader at Microsoft and AT&T, Abid has built a reputation for translating complex technology shifts into practical business transformation strategies for enterprise organizations. In addition to leading product marketing for ServiceNow’s Employee Workflows portfolio, Abid founded and leads the company’s Marketing AI Guild, a practitioner-led initiative helping teams become AI-native marketers through applied AI systems, governance, and workflow innovation. His work focuses on the intersection of AI, enterprise transformation, and human-centered leadership.

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12 November 2026 12:45 - 13:15

Who owns the truth? Grounding AI in what buyers actually said

Most win/loss programs produce good findings. Fewer produce a change in what a seller says on Tuesday. The gap usually isn't the research. It's that the insight lands in a deck while the rep works from three older documents that disagree with each other. This session covers what it takes to make win/loss the source AI draws from: one grounded layer for competitive and positioning claims, clear ownership of what gets updated and when, and a review loop so a loss reason from last month shows up in this month's battlecard. You'll see where this breaks in practice, who needs to be in the room, and what to measure to know if reps are using any of it. You'll leave with a short checklist for auditing your own pipeline from transcript to talk track.