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25

days

21

hours

10

minutes

55

until the summit starts

November 12, 2026

Win/Loss

Summit

You built the case for win/loss. Now build the machine.

Learn how the sharpest programs leverage AI to turn every interview into action across sales, product and CS, in a matter of days, not quarters.

Grab your free pass to unlock live sessions, expert Q&As, and full access to every recording after the event.

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About the
summit

Win/loss has earned its seat at the table. The question now is how to operate at scale.

Update your playbook for:

→ Insight to action. Stop letting findings die in a deck. Get them into sales enablement and product roadmaps in days, not quarters.

→ Beyond the new logo. The best competitive intel isn't in your win rate, it's in the renewals and expansions nobody's analyzing. Time to widen the lens.

→ AI, everywhere. No single "AI session" here. It's woven through the day: transcript analysis, loss reason tagging, dynamic battlecards. See how lean CI teams are using it to punch way above their headcount.

Your free pass unlocks everything, live and on demand.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

9

Sessions

0

Cost to attend

Meet our

speakers...

Scott
Baker
CMO and VP of IBM Infrastructure Portfolio Product Marketing
IBM
Liz
Tassey
Chief Marketing Officer
Retool
Paula
Griffin
VP Product Marketing
JPMorganChase
Kimberly
Baker
Director, Product Marketing
TransUnion
Jay
Nakagawa
Director, Competitive Intelligence
Dell
Abid
Chaudhry
Senior Director, Product Marketing - PSM AI Strategy & Transformation
ServiceNow
Jenna
Bugiardini
GTM Strategy and Enablement Lead
Klue
Rob
Perrilleon
SVP, Client Experience
Corporate Visions
Jason
Wolfson
VP of Product Marketing & Revenue Enablement
Skai
Jessica
Ingis
Global Head of Sales Enablement - Hospitality
Amadeus
Steven
Menges
Executive Vice President, Partnerships & Marketing
enQase
Sabrina
De Veylder
SVP Product Marketing and Revenue Enablement
Sinch
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. All agenda times below are listed in ET.

November 12
Agenda
Agenda
Agenda
09:00
November 12
The trust gap: Why nobody believes your win/loss findings
Jay Nakagawa, Director, Competitive Intelligence, Dell
09:45
November 12
Battlecards that build themselves: AI and the self-updating playbook
Paula Griffin, VP Product Marketing, JPMorganChase
10:30
November 12
From reports to roadmaps: Getting insight into the right hands
Kimberly Baker, Director, Product Marketing, TransUnion
Jenna Bugiardini, GTM Strategy and Enablement Lead, Klue
11:15
November 12
What renewal losses tell you that new deals never will
Scott Baker, CMO and VP of IBM Infrastructure Portfolio Product Marketing, IBM
12:00
November 12
From story to field: Using win/loss insights to shape sales messaging
Rob Perrilleon, SVP, Client Experience, Corporate Visions
12:45
November 12
Tagging at scale: How AI is quietly rewriting your loss reason categories
Abid Chaudhry, Senior Director, Product Marketing - PSM AI Strategy & Transformation, ServiceNow
13:30
November 12
The deal you lost to nobody: What call transcripts reveal about "no decision"
14:15
November 12
The win after the win: What expansion deals reveal about your real value
Sabrina De Veylder, SVP Product Marketing and Revenue Enablement, Sinch
15:00
November 12
Panel | Findings to action: How sales and product actually use what you learn
Jessica Ingis, Global Head of Sales Enablement - Hospitality, Amadeus
Liz Tassey, Chief Marketing Officer, Retool
Jason Wolfson, VP of Product Marketing & Revenue Enablement, Skai
Steven Menges, Executive Vice President, Partnerships & Marketing, enQase

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November 12, 2026

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partner?

Interested in positioning your brand in front of 800+ win/loss leaders from across the globe?

Put your brand in front of 800+ CI, PMM and enablement leaders who are actively building out their win/loss programs.

There are lots of ways we can work together, drop us a note, or check out our media guide.

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What you'll get

out of the event

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Put AI to work on your program

See how lean CI teams use AI to tag loss reasons and keep battlecards current, and where they keep a human in the loop.

Get findings acted on, not just read

Hear how sales, product and enablement leaders use win/loss, and what makes it stick after the readout.

Bring the rest of the business in

See how programs pull in what sales, CS and product already hear, so findings carry more weight.

Why wait for the summit?

Get certified today

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Enroll today

Win/Loss Certified Masters

Win/Loss Certified Masters teaches you how to build a repeatable system that influences product, GTM, and leadership strategy across your org.

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November 12, 2026

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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