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70

days

22

hours

58

minutes

20

until the summit starts

November 12, 2026

Win/Loss

Summit

You built the case for win/loss. Now build the machine.

Learn how the sharpest programs turn every interview into action across sales, product and revenue, in a matter of weeks, not quarters.

Grab your free pass to unlock live sessions, expert Q&As, and full access to every recording after the event.

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About the
summit

After years of proving ROI, winning exec buy-in, building a maturity model, win/loss has earned its seat at the table. Now the question is how to build your machine to operate at scale.

Update your playbook for success with sessions on:

→ Closing the gap between insight and action: get findings out of a deck and into sales toolkits and product roadmaps in days, not months.

→ Widen the lens beyond new-business to include renewals and expansions, where some of the sharpest competitive intelligence is going unexamined.

→ AI, not as a bolted-on session, but recognizing its transformational role in enabling small CI teams to scale analysis, insight, and action, like never before.

Grab your free pass to unlock live sessions, expert Q&As, and full access to every recording after the event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

speakers...

August
Jackson
Vice President of Global Strategic Intelligence
Workday
Barbara
Mard
Product Marketing, Data Analytics & Competitive Intelligence
Avetta
Doug
Kimball
Senior Director of Product Marketing
Digital Science
Scott
Parker
Senior Director of Product Marketing
Conexiom
Elina
Bazinas
Product Marketing Lead
Prewave
Spencer
Hong
Senior Competitive Intelligence Manager
Snowflake
Rob
Perrilleon
SVP, Client Experience
Corporate Visions
Madhup
Mishra
Former SVP, Product Marketing
SmartBear
Conrad
Presch
Product Marketing Manager
Apryse
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agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. All agenda times below are listed in ET.

October 21
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Why wait for the summit?

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Win/Loss Certified Masters

Win/Loss Certifed Masters teaches you how to build a repeatable system that influences product, GTM, and leadership strategy across your org.

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November 12, 2026

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partner?

Interested in positioning your brand in front of 800+ win/loss leaders from across the globe?

Win/Loss Summit aims to connect professionals with a passion for the practice from around the world with key solution providers paving the way for more innovative and effective win/loss analysis.

There are lots of ways we can work together, drop us a note, or check out our media guide.

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What you'll get

out of the event

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Gain knowledge

Access real-world case studies, expert Q&As, and proven strategies to gain deeper insights and understand the competition.

Discover best practices

Learn how top companies are running win/loss programs that deliver real impact, from asking the right questions to sharing insights that actually drive change.

Scale your win/loss strategy

win/loss isn't a 'one size fits all' strategy. Learn to adapt and scale your program in a way that will help you accelerate your organization's growth.

November 12, 2026

Watch every summit

OnDemand

Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

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Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

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Jan 28, 2026
Product Marketing Summit
Washington

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Feb 24 & 25, 2026
Product Marketing Summit
Austin

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Mar 12 & 13, 2026
Product Marketing Summit
New York

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Apr 01 & 02, 2026
Product Marketing Summit
Denver

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