Sabrina is a global B2B SaaS marketing leader with 25+ years of experience driving GTM strategy, category creation, product launches, and high-performing teams. As marketing leader for SaaS platforms at ZS Associates, she leads transformative GTM programs across pharma, including AI platform launches, the creation of the Life Sciences Intelligence Platform category, and ABM programs across North America, Europe, and India. She also partners closely with sales development to align inbound and outbound motions and maximize pipeline impact. Previously, Sabrina led marketing at Asset Panda, where she built and scaled a high-performing inbound SDR team and strengthened alignment between marketing campaigns and sales development. Her career highlights include growing a $150M global P&L by 3.5% in a declining market, increasing ARR by 25% in three months, driving a 33% increase in lead value, and boosting SQL pipeline by 67%. A former engineer fluent in Spanish and French, Sabrina combines analytical rigor with creative storytelling and a passion for using AI to transform marketing. She also advises B2B SaaS startups and mentors emerging marketing leaders.