Your win/loss program produces a beautiful report. Then what? Too often, the insight stops at the deck and never reaches the people who could act on it, the AE who needed a different objection handle, or the PM who needed to hear "too expensive" three more times before believing it. This panel brings together practitioners from sales, product, and enablement to talk honestly about where findings actually go once they leave the research team's hands, and where they get stuck. Expect real examples of insight that changed a roadmap or a pitch, and equally real examples of good research that quietly died in a shared drive.