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Jason

Wolfson

VP of Product Marketing & Revenue Enablement

Skai

Jason Wolfson is a go-to-market executive with 18+ years leading GTM strategy, revenue enablement, product marketing, and agentic AI transformation for high-growth SaaS and AdTech companies. As Vice President of Product Marketing & Revenue Enablement at Skai, he leads global product marketing, enablement, and GTM strategy while spearheading the revenue organization’s AI transformation. He has eliminated hundreds of manual hours by embedding agentic AI workflows across product marketing, enablement, onboarding, and GTM analytics, and is known for converting product innovation into repeatable revenue through buyer-led messaging, executive storytelling, and AI-enabled operating cadence.

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12 November 2026 15:00 - 15:45

Panel | Findings to action: How sales and product actually use what you learn

Your win/loss program produces a beautiful report. Then what? Too often, the insight stops at the deck and never reaches the people who could act on it, the AE who needed a different objection handle, or the PM who needed to hear "too expensive" three more times before believing it. This panel brings together practitioners from sales, product, and enablement to talk honestly about where findings actually go once they leave the research team's hands, and where they get stuck. Expect real examples of insight that changed a roadmap or a pitch, and equally real examples of good research that quietly died in a shared drive.