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Rob
Perrilleon
SVP, Client Experience
Corporate Visions
As SVP Client Experience at Corporate Visions, Rob looks after CVI’s messaging consulting, skills training, and customer insight service delivery teams, as well as customer success and operations. Rob’s deep experience in all areas of sales, marketing, and enablement give him a unique  perspective on effectively communicating with customers and winning more business. Rob leads a consulting practice of more than 100 experts who develop messages and conduct skills training at over 250 companies in more than 50 countries every year. As a consultant, he has worked with top global B2B companies in a variety of industries, to develop and implement their go-to-market and sales strategies. Prior to joining Corporate Visions, Rob has been a quota-carrying salesperson, has led inside, channel and field sales teams, and sales enablement functions. Rob first saw the impact of Corporate Visions principles when he used them as a sales leader. He then joined Corporate Visions as a Facilitating Consultant, where he worked with companies across five continents, in a broad array of industries, to craft powerful stories – and tell them with confidence. Rob is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
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12 November 2026 12:00 - 12:30
From story to field: Using win/loss insights to shape sales messaging
Win-loss interviews surface something most messaging processes miss: what buyers experienced when your story hits the field. They'll say that the message felt generic, that the seller defaulted to features, or that they couldn't explain why your solution was better over the alternative. Most teams log that as competitive intelligence and move on. The messaging, meanwhile, stays the same. How do you use those buyer insights to change sales messaging? In this session with Rob Perrilleon, SVP of Client Experience at Corporate Visions, you'll learn how to close the loop between how your team builds and deploys messaging and how buyers experience it. You'll explore: • How to read win-loss data for messaging signals, not just competitive takeaways • Why feature-first stories consistently underperform, and what to do instead • How to turn buyer insights into a message that stays consistent as it scales across your sales team