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Jarod

Greene

Chief Marketing Officer

Corporate Visions

Jarod Greene is the Chief Marketing Officer at Corporate Visions, a leading B2B revenue growth company that helps organizations improve sales conversations, seller performance, and commercial outcomes through research-backed methodologies, training, technology, and advisory services. A former Gartner analyst, Jarod has more than 20 years of experience shaping categories, positioning companies, and building go-to-market strategies that drive growth. He has led marketing and product marketing organizations at companies including Vivun, Highspot, and Apptio, translating complex technology and market dynamics into differentiated stories and measurable business results. From category creation and product launches to demand generation, sales enablement, and AI-driven go-to-market transformation, Jarod has worked across the full marketing discipline and knows how to connect market insight, compelling storytelling, and execution to revenue.

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12 November 2026 11:30 - 12:00

The truth will set you free, but first It will piss you off

AI is expanding what revenue teams can build, automate, and sell. But it hasn’t solved why buyers choose, why they hesitate, or how seller behavior shapes those decisions. When companies offer similar products and automate similar motions, the teams that understand buyers best will win. That insight comes from win-loss done right. Yet most win-loss programs generate more data than clarity. Buyers rationalize decisions, sellers interpret outcomes, and internal teams defend their own explanations. Product marketers are left accountable for insights without the authority to act. AI raises the stakes. Scaling the wrong messages and selling behaviors only makes bad decisions compound faster. What role is win-loss playing in your business? Join Jarod Greene, Chief Marketing Officer at Corporate Visions, to learn how to make win-loss a strategic business function rather than a reporting exercise. You’ll learn how to: Turn win-loss insights into action, not just documentation Combine buyer evidence with seller behavior to understand deal outcomes Establish ownership and accountability across your GTM organization Leave with a clearer view of win-loss's business impact and how to make it work.