Elliott Rayner has spent over a decade working in the sports industry, creating products for the FIFA World Cup and the Summer Olympics while working for Adidas and ASICS. He then took the leap into the world of Tech, leading marketing teams and building strategies for brands such as Babbel and ARION. Today he is the Director of marketing and growth of OWOW, the award winning Product Studio that turns original ideas, into gamechanging products and impactful stories. Elliott is also the creator of Storytelling Certified, an online storytelling course published in collaboration with the Product Marketing Alliance.