The most effective products are those positioned around a clear and aligned strategic narrative — a story that explains what you do, who it’s for, and why it matters. Without a strategic narrative: - People dont truly understand what you or product actually does. - Marketing, Sales and Products teams deliver conflicting messaging - Buyers struggle to see why to choose you over the competition This keynote will show you how to craft a Strategic Narrative for more impactful and consistent product stories. Led by product storytelling expert Elliott Rayner, the workshop is based on his book The Story Engine and the Storytelling Certified course from the Product Marketing Alliance.

AI is transforming content creation and distribution—but trust and relevance remain essential. This panel explores how product and marketing leaders use AI to enhance storytelling and scale messaging while keeping the human touch. Learn practical strategies for integrating AI responsibly, including crafting a GPT-friendly tone, coaching AI with customer insights, building prompt libraries, and driving adoption across teams. Key Takeaways: - Strategic, responsible AI integration in messaging workflows - Examples of AI-enhanced (not replaced) storytelling - Tips for maintaining authenticity with automation - Building GPT-friendly tones, prompt libraries, and org-wide adoption - Future-proofing positioning as AI evolves