Louis Grenier is a recovering Frenchman who helps marketers stand the fck out. He runs STFO.io, a business dedicated to helping underdogs build bold, resilient brands without selling their soul. He helps marketers stand the f*ck out through workshops, speaking, and a popular daily newsletter read by 12,000+ marketers who are sick of the same old tactics. For over a decade, he’s built a reputation as a sharp, unfiltered voice in an industry drowning in noise… calling bullsht on conventional marketing and delivering bold strategies that actually move the needle. Louis has trained and advised companies like Dropbox, Hotjar, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, and 900.care. Notably, he helped Hotjar reposition from “all-in-one analytics and feedback” to “behavior analytics,” positioning it as the perfect complement to tools like Google Analytics. In 2024, Louis was diagnosed with bowel cancer… and kicked its ass, thanks to the amazing medical team behind him. His experience only confirmed what he already believed: that life’s too short to build a business you hate, and too precious to market with bullshit. He lives in Dublin, Ireland, where he works from his tiny garden office and enjoys his pizza doughy, not crispy. (He will die on that hill.)