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Michele

Nieberding

Director, Product Marketing

MetaRouter

With over 12+ years of working in B2B tech, Michele started as a top-performing sales rep, but quickly found her “home” in product marketing. Recognized for her ability to blend strategic thinking with creative flair, Michele has been a driving force behind numerous successful GTM initiatives, product launches, and market-expanding campaigns for tech companies spanning from 8,000 employees to most recently a tech startup of 30. When she's not immersed in product marketing, you'll often find her golfing or exploring the great outdoors with her rescue dog, Remy.

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16 April 2025 13:45 - 14:30

Panel - Positioning in the age of AI: Balancing innovation with authenticity

AI is transforming content creation and distribution—but trust and relevance remain essential. This panel explores how product and marketing leaders use AI to enhance storytelling and scale messaging while keeping the human touch. Learn practical strategies for integrating AI responsibly, including crafting a GPT-friendly tone, coaching AI with customer insights, building prompt libraries, and driving adoption across teams. Key Takeaways: - Strategic, responsible AI integration in messaging workflows - Examples of AI-enhanced (not replaced) storytelling - Tips for maintaining authenticity with automation - Building GPT-friendly tones, prompt libraries, and org-wide adoption - Future-proofing positioning as AI evolves