Messaging that just talks about features is so last decade. Today’s marketers need to strike a perfect balance between tugging at heartstrings and proving the business impact with real numbers. Join us for a lively fireside chat where marketing pros from B2B SaaS and beyond spill the secrets on crafting messages that actually move the needle. In this session, you’ll discover: - How to mix emotional wins like confidence and peace of mind with KPIs that your execs actually care about - Tips for building core messaging that speaks to multiple personas without sounding like a robot - Smart ways to refresh your positioning—even when your product hasn’t had a big update in a while - Tricks to keep your messaging human and authentic, even when AI is involved Whether you’re selling software, healthcare solutions, or financial services, you’ll walk away with fresh ideas and practical tactics to make your messaging sing and your metrics soar.