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June 10, 2026

Competitive Intelligence

Summit

Turn Competitive Intelligence into your competitive advantage.

From starting your CI program to scaling it across your company, learn how to turn intelligence into decisions that actually matter. Influence product strategy, win support from executives, and drive measurable results so your team isn’t just aware of the competition, they’re ahead of it.

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Event starts in:
71

days

21

hours

43

minutes

42

until the summit starts

About the
summit

Still fighting to prove the value of your competitive intelligence work?

Join CI pros learning how to get buy-in, influence decisions, and make their insights impossible to ignore.

Discover practical ways to scale your impact and use AI to turn scattered intel into faster, sharper insights your leadership actually acts on.

Get your free pass and start making CI matter.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

past speakers...

Lanie
Schenkelberg
Vice President of Product Marketing
Inovalon
Todd
Alsup
Vice President of Product Marketing
Demandbase
Gina
Dragulin
Vice President of Product Marketing
SoSafe
Marina
Cantabrana
Global Head of Product Marketing
Vizrt
Udit
Misra
Director of Growth & Product Marketing
SpotDraft
Nacho
Harriague
Director of Product Marketing
InvGate
Ani
Gottiparthy
Co-Founder & CEO
Hindsight
Cameron
Turnbow
Senior Director of Customer Success
Clozd
Tucker
Boren
Director of Market Intelligence
Khoros
Jon
White
Chief Product Officer
Crayon
Jeremy
Davis
Head of Product Marketing
Cloudshare
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Explore the

agenda

The event will kick off at 6 am PST | 9am ET | 2pm BST.

June 10
Agenda
Agenda
Agenda
09:00
June 10
Rebuilding a compeititive intelligence program in a leaner world
09:45
June 10
Keeping watch: Smarter ways to track a crowded market
10:30
June 10
Panel | How to make sure you win the boardroom and secure executive buy-in for CI
11:30
June 10
Using compeitive intelligence to guide market entry for smarter expansion
12:15
June 10
Quantifying competitive intelligence's impact that changes CI from cost centre to growth driver
13:15
June 10
Panel | Building strong messaging frameworks with competitive insights
14:15
June 10
Fireside Chat | Competitive Intelligence driven product roadmaps
14:45
June 10
Activating CI across the business and equipping teams to win

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June 10, 2026

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partner?

Want to spotlight your brand in front of 800+ competitive intelligence pros?

This summit will connect our global audience with solution providers offering the lastest innovations to elevate their tech stack.

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Why you need

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What you'll get

out of the event

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Scale your CI Strategy

Scale your CI strategy with the frameworks, tools, and processes needed to drive impact across your organization and move beyond ad-hoc insights.

Turn insights into actions

Stop your insights from going nowhere and learn how to turn them into actions your teams actually use. Aligning product, strategy, enablement and gtm.

Power CI with AI

Harness AI to elevate your raw intel to clear actionable insights insights, streamed processes, enhanced analysis, and greater business impact.

June 10, 2026

Watch every summit

OnDemand

Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

  • Dive in to our enourmous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PST | 9am ET | 2pm BST

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