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April 23, 2026

GTM for PMMs

Summit

Think you've mastered go-to-market? Think again. Discover how leading PMMs navigate real complexity, from strategy to scalable growth.

Turn positioning into pipeline with Amazon, design revenue-aligned launches with Global Payments, rebuild systems for the AI era with IBM, and redefine how PMM can lead GTM strategy with Adobe.

Sign up to tune in live, or catch up with the recordings OnDemand post-event.

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About the
summit

The difference between a launch flop and GTM success? Clear ownership, sharp positioning, and disciplined execution.

When PMMs connect strategy to action, they close the trust gap, align teams faster, and turn launches into measurable revenue impact.

This event brings together a brand-new lineup of expert-led sessions designed to help you plan, align, and execute GTM that scales.

You’ll discover how to:

  • Align product, marketing, and sales around clear GTM ownership.

  • Translate positioning into sales confidence, adoption, and revenue momentum.

  • Scale messaging and execution across regions, segments, and multiple launches.

  • Make smarter GTM investment decisions that fuel predictable growth.

  • Build repeatable AI-powered systems that increase rigor, speed, and impact.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

1000+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Calixto
Perez Galan
Global Head, GTM & Sales Enablement
Amazon
Jessica
Kao
Director, B2B GTM Transformation Advisor
Adobe
Ray
Beharry
Global Product Marketing Lead - Data & AI
IBM
JenMen
Director of Product Marketing & GTM, Integrated & Platforms
Global Payments Inc.
Somesh
Chablani
Global Head of Go-to-Market
FIS
Michal
Lasman
Head of PMM & GTM, PMA Ambassador
Product Marketing Alliance
Julie
Fritel
Director of Product Marketing
Alma
Mandy
Goodwin
Senior Sales Enablement Manager
The Standard
Jonathan
Pipek
Go-to-Market Expert & Founder, Blue Manta
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. Times shown in ET.


Busy on April 23? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings direct to your inbox.

Agenda
Agenda
Agenda
09:00
April 23
The trust gap: Why GTM execution fails and how great leaders fix it
Michal Lasman, Head of PMM & GTM, PMA Ambassador, Product Marketing Alliance
09:45
April 23
Panel - From operator to orchestrator: Redefining the modern GTM leader
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
Jessica Kao, Director, B2B GTM Transformation Advisor, Adobe
JenMen , Director of Product Marketing & GTM, Integrated & Platforms, Global Payments Inc.
10:45
April 23
Grassroots to greatness: Standing up GTM and PMM from scratch
Mandy Goodwin, Senior Sales Enablement Manager, The Standard
11:30
April 23
The GTM capital allocation question: Where should you actually invest to grow?
Calixto Perez Galan, Global Head, GTM & Sales Enablement, Amazon
12:15
April 23
Your GTM leadership playbook: Turning PMM strategy into revenue
Somesh Chablani, Global Head of Go-to-Market, FIS
13:00
April 23
Juggling markets, teams, and targets: A PMM’s guide to revenue‑aligned launches
Julie Fritel, Director of Product Marketing, Alma
13:45
April 23
Stop using AI for slides. Start using it for systems.
Ray Beharry, Global Product Marketing Lead - Data & AI, IBM
14:30
April 23
Fireside chat - Who owns the GTM strategy? And where does PMM actually lead?

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April 23, 2026

Want to

partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their GTM strategy?

GTM for PMMs summit connects product marketers who own go-to-market strategy with the solution providers helping them drive measurable revenue impact.

There are lots of ways we can work together, drop us a note, or check out our media guide.

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What you'll get

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Turn insight into impact

Go beyond collecting feedback - learn how to analyze, operationalize, and convert it into GTM decisions your team can rally behind.

Stay ahead of the market

Understand shifting buyer needs, competitive signals, and emerging trends so you can position your product with clarity and confidence.

Operate with confidence

Replace guesswork with evidence-based insight so your messaging, strategy, and positioning land stronger with customers and internally.

FAQS

Will sessions be recorded?

All session recordings will be shared with all attendees after the event via email to watch OnDemand. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST.

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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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