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March 04, 2026

Win/Loss

Summit

Learn how to run smarter win/loss interviews, surface real buyer truth, and use those insights to influence decisions that move the needle.

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About the
summit

Join our global community of win/loss pros and learn how to turn buyer feedback into a competitive advantage.

Whether you’re launching a program, expanding to new markets, or working to get executive buy-in, you'll find sessions designed to help you increase the visibility and value of win/loss across your organization.

Grab your free pass to unlock live sessions, expert Q&As, and full access to every session recording after the event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

speakers...

August
Jackson
Vice President of Global Strategic Intelligence
Workday
Barbara
Mard
Product Marketing, Data Analytics & Competitive Intelligence
Avetta
Doug
Kimball
Senior Director of Product Marketing
Digital Science
Scott
Parker
Senior Director of Product Marketing
Conexiom
Elina
Bazinas
Founder & Product Marketing Strategist
True North PMM
Spencer
Hong
Senior Competitive Intelligence Manager
Snowflake
Rob
Perrilleon
SVP, Client Experience
Corporate Visions
Madhup
Mishra
SVP, Product Marketing
SmartBear
Jonathan
Johnson
Director of Product Marketing & Growth
Clozd
Conrad
Presch
Product Marketing Manager
Apryse
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agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. All agenda times are listed in ET.

March 4
Agenda
Agenda
Agenda
09:00
March 4
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Senior Director of Product Marketing, Digital Science
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09:45
March 4
From Win-Loss to Go-to-Market Change: A Blueprint for Impact
Rob Perrilleon, SVP, Client Experience, Corporate Visions
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10:30
March 4
A playbook for PMMs: How Aprise doubled their competitive win rate with win-loss insights
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
Conrad Presch, Product Marketing Manager, Apryse
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11:15
March 4
Fireside chat - Driving roadmap prioritization with win/loss
Scott Parker, Senior Director of Product Marketing, Conexiom
Madhup Mishra, SVP, Product Marketing, SmartBear
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12:15
March 4
The maturity model: Setting realistic goals for your 3/6/12 month win/loss journey
Elina Bazinas, Founder & Product Marketing Strategist, True North PMM
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13:00
March 4
Fresh eyes equal better insights: A blueprint for rebuilding inherited win/loss engines
Barbara Mard, Product Marketing, Data Analytics & Competitive Intelligence, Avetta
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13:45
March 4
The feedback loop that fuels growth: Driving strategy with quarterly internal win/loss insights
Spencer Hong, Senior Competitive Intelligence Manager, Snowflake
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14:30
March 4
Hard metrics for soft insights: How to measure the revenue lift of win/loss
August Jackson, Vice President of Global Strategic Intelligence, Workday
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Why wait for the summit?

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Win/Loss Certified Masters

Win/Loss Certifed Masters teaches you how to build a repeatable system that influences product, GTM, and leadership strategy across your org.

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March 04, 2026

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Interested in positioning your brand in front of 800+ win/loss leaders from across the globe?

Win/Loss Summit aims to connect professionals with a passion for the practice from around the world with key solution providers paving the way for more innovative and effective win/loss analysis.

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What you'll get

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Gain knowledge

Access real-world case studies, expert Q&As, and proven strategies to gain deeper insights and understand the competition.

Discover best practices

Learn how top companies are running win/loss programs that deliver real impact, from asking the right questions to sharing insights that actually drive change.

Scale your win/loss strategy

win/loss isn't a 'one size fits all' strategy. Learn to adapt and scale your program in a way that will help you accelerate your organization's growth.

March 04, 2026

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

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Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

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Jan 28, 2026
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Washington

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Feb 24 & 25, 2026
Product Marketing Summit
Austin

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Mar 12 & 13, 2026
Product Marketing Summit
New York

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Apr 01 & 02, 2026
Product Marketing Summit
Denver

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