In today's fast moving environment, it is important for marketing to be able to tweak assets in a way that is both fast and cost conscious. This often puts the product marketing and technical marketing teams at odds - as high quality demonstrations and free trials are expensive and time consuming to change. In this presentation, Chris will show how his team melded technical marketing and value based marketing strategies for developer marketing; an audience with a notoriously high bar for technical accuracy. Chris will walk through the strategy and tactics that his team has used to continue to grow the developer business over the last three years.