Katie
Wasilenko Miller
Developer Marketing Leader
Katie Wasilenko Miller is a Developer Marketing Leader who has honed her skills in roles at Slack, Asana, and Google and is now dedicated to sharing her experience with the developer relations and marketing community.
She is a founding steering committee member for the Developer Relations Foundation, part of the Linux Foundation and has recently collaborated with Developer Marketing Alliance to write the playbook certification on how to build successful developer relations programs.
Katie is an experienced program lead focused on driving awareness of, excitement for, and adoption of products through targeted, scalable programs, engaging events and relevant, solution oriented stories.
05 March 2025 12:15 - 12:45
It's OK to surprise and delight - Make technical marketing magical and impactful
When marketing to a technical audience for the first time, the old adage of "you cannot market to developers" may creep into the psyche and cause doubt.
The truth is, though, a technical audience is an audience like any other, and applying principles and best practices of marketing can allow you to inspire, delight, and inform in positive and measurable ways. In this session we'll dive into specific resources and tactics to better understand a technical audience and how to create impactful marketing campaigns.
Useful links
link
Useful links
What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
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10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
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11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
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12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
See the details
13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
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13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
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14:30 - 15:00 | GMT -4
Messaging technical products for technical people
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15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
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What's on
Main stage
March 5
March 5
March 5
10:00
10:45
11:30
12:15
13:00
13:45
14:30