Matthew
Bae
Sr. Technical Product Manager
Amazon
Matthew Bae is a Senior Technical Product Manager at Amazon where is is responsible for building analytical tooling and foundational deep learning models (marketing mix modeling) that measure incrementally and optimize Amazon’s WW ~$10B dollar fixed marketing budget.
05 March 2025 13:45 - 14:15
Understanding the effectiveness and efficiency of product marketing using ad tech
This session will explore how product marketers can leverage ad tech to measure and optimize the impact of their campaigns. We'll delve into key metrics, attribution models, and experimentation strategies to gain a deeper understanding of how to effectively reach target audiences, drive product adoption, and maximize return on investment.
Useful links
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Useful links
What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
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10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
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11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
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12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
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13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
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13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
See the details
14:30 - 15:00 | GMT -4
Messaging technical products for technical people
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15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
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What's on
Main stage
March 5
March 5
March 5
10:00
10:45
11:30
12:15
13:00
13:45
14:30