Sadhana
Nandakumar
Director, Technical Product Marketing
Salesforce
Sadhana Nandakumar is a Director of Technical Product Marketing at Salesforce. With a strong technical foundation spanning technical sales, engineering, and technical marketing, she excels at synthesizing complex ideas into clear, compelling narratives. Her passion lies in merging business acumen with technical expertise to drive innovative solutions. As a self-learner and adept writer, she thrives on crafting impactful messages that resonates across diverse audiences.
05 March 2025 13:00 - 13:30
Building strong technical partnerships: Aligning with engineering and sales
This talk explores strategies for building strong partnerships between technical teams (e.g., engineering) and business teams (e.g., sales). We'll discuss effective communication techniques, alignment of goals, overcoming communication barriers, and fostering a culture of cross-functional teamwork to drive successful product development and go-to-market strategies.
Useful links
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Useful links
What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
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10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
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11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
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12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
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13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
See the details
13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
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14:30 - 15:00 | GMT -4
Messaging technical products for technical people
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15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
See the details
What's on
Main stage
March 5
March 5
March 5
10:00
10:45
11:30
12:15
13:00
13:45
14:30