Madhup
Mishra
SVP, Product Marketing
SmartBear
Madhup Mishra is the SVP of Product Marketing at SmartBear, improving developer visibility to deliver software faster. With a career spanning over two decades, Madhup has a wealth of experiences across diverse tech landscapes.
Prior to SmartBear, his role as Senior Director of Software Product Marketing at Hitachi Vantara involved Data & AI through marketing a broad set of software products around IT Infrastructure, Data Management, and Analytics. Additionally, Madhup’s tenure as VP of Product Management & Marketing at VoltDB, a cutting-edge in-memory database company started in MIT, further underscored their visionary approach and deep industry knowledge.
With a multifaceted background encompassing software engineering, product management, and marketing, Madhup brings a uniquely comprehensive perspective to drive innovation and catalyze business growth.
05 March 2025 15:15 - 15:45
From content to core: Redefining product marketing in the AI era
As Generative AI reshapes marketing, product marketers face a pivotal shift. This session is essential for those aiming to future-proof their careers against AI-driven automation, which threatens traditional content roles.
Learn how to transition from routine content creation to mastering deep technical and product knowledge—skills that AI cannot replicate. We'll explore strategic decisions necessary for evolving from content developers to leaders in product strategy and business innovation. Join us to redefine your role and ensure your place at the forefront of the product marketing evolution in the AI era.
Useful links
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Useful links
What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
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10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
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11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
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12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
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13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
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13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
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14:30 - 15:00 | GMT -4
Messaging technical products for technical people
See the details
15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
See the details
What's on
Main stage
March 5
March 5
March 5
10:00
10:45
11:30
12:15
13:00
13:45
14:30