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February 18, 2026

Sales Enablement

for PMMs

The playbook for PMMs driving enablement, scaling initiatives, increasing adoption, and measuring impact.

Learn to refocus your ICP with NVIDIA, end the cycle of sales requests with Bloomberg Industry Group, master customer-led messaging with AWS, and much more.

Register for complimentary live & OnDemand access.

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About the
summit

The most impactful product marketing strategy? One that your sales team can actually leverage.

This summit is designed for product marketers who want their strategy to survive the handoff to sales and directly influence deals that close.

Join us and learn how to:

  • Build customer-centric messaging that sales uses and buyers repeat.

  • Translate rep asks into the real blocker, then ship the right fix fast.

  • Create demo-led enablement that shows up on real calls.

  • Prove impact with simple metrics tied to readiness, pipeline, and revenue.

San Francisco
September 4 - 5, 2024

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Our Stats

15+

Speakers

1000+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Vishal
Ganeriwala
Sr Director, Product Marketing
NVIDIA
Kirti
Sharma
Director, Product Marketing
Adobe
Russell
Duncan
Director, Product Marketing, Insights & AI
JLL
Lawrence
Weber
Head of Product Marketing, Analytics
AWS
Sara
Morgan
Head of Product Marketing
Bloomberg Industry Group
Sanjay
Puri
Global VP, Product & Industry Marketing
Icertis
Tjeerd
Veninga
Director, Revenue Enablement
Puzzel
Raïsa
van Olden
Director, Product Marketing
Puzzel
Zack
Wenthe
Director, Product Marketing & Customer Data Evangelist
Tealium
Hafiz
Khalid
Director, Product Marketing
XP Power
Rinita
Datta
Director, Product Marketing
Splunk (a Cisco company)
Camille
Cohen
Director, Product Marketing
ActiveCampaign
Erin
Wilby
Senior PMM
MCG Health
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. Times shown in ET.


Busy on February 18? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings directly to your inbox.

Agenda
Agenda
Agenda
09:00
Sales Enablement for PMMs Summit
The great request detox: Sales requests are symptoms, not solutions
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
09:35
Sales Enablement for PMMs Summit
Lights, camera, adoption: Sales enablement as entertainment
Raïsa van Olden, Director, Product Marketing, Puzzel
Tjeerd Veninga, Director, Revenue Enablement, Puzzel
10:15
Sales Enablement for PMMs Summit
Stop guessing & start winning: AI-powered sales enablement for PMMs
Kirti Sharma, Director, Product Marketing, Adobe
11:00
Sales Enablement for PMMs Summit
Make it a play, not a PDF: Launching seller-ready motions that move pipeline
Zack Wenthe, Director, Product Marketing & Customer Data Evangelist, Tealium
11:30
Sales Enablement for PMMs Summit
The ICP reset: Persona clarity that sharpens every deal and accelerates growth
Vishal Ganeriwala, Sr Director, Product Marketing, NVIDIA
12:00
Sales Enablement for PMMs Summit
Panel | Rep buy-in decoded: What actually drives enablement adoption
Russell Duncan, Director, Product Marketing, Insights & AI, JLL
Camille Cohen, Director, Product Marketing, ActiveCampaign
Erin Wilby, Senior PMM, MCG Health
13:00
Sales Enablement for PMMs Summit
Make the customer the hero: Messaging frameworks for high-performing sales content
Lawrence Weber, Head of Product Marketing, Analytics, AWS
13:30
Sales Enablement for PMMs Summit
Enablement that prevents churn: Delivering the right guidance at the right moment
Rinita Datta, Director, Product Marketing, Splunk (a Cisco company)
14:00
Sales Enablement for PMMs Summit
Fireside chat | Proving enablement impact: Adoption, deal impact, and growth outcomes
Sanjay Puri, Global VP, Product & Industry Marketing, Icertis
Hafiz Khalid, Director, Product Marketing, XP Power

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February 18, 2026

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Want to showcase your brand in front of 1,000+ product marketers responsible for sales enablement that move deals forward?

This summit connects PMMs with solutions that improve seller adoption, deal execution, and revenue outcomes.

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What you'll get

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Level up your 2026 strategy

Turn scattered sales requests into a coherent 2026 strategy with clear priorities, success metrics, and an operating rhythm that keeps enablement on track.

Join your PMM community

Connect with PMMs who understand the pressure of enablement, share what’s working, and learn how others are tackling the same problems you face every day.

Learn from the best

Hear how leading PMMs are solving real enablement challenges, from driving adoption to sharpening messaging, and take away approaches you can apply immediately.

February 18, 2026

Your exclusive peek

into Pro membership

As a Pro member, you’ll unlock 700+ hours of expert-led content, OnDemand learning, and the freedom to watch any session, anytime.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All session recordings will be shared to watch OnDemand after the event for all attendees. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT. Agenda times listed in ET.

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Discover our
in-person events

See all events

Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

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Jan 28, 2026
Product Marketing Summit
Washington

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Feb 24 & 25, 2026
Product Marketing Summit
Austin

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Mar 12 & 13, 2026
Product Marketing Summit
New York

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Apr 01 & 02, 2026
Product Marketing Summit
Denver

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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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