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17

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52

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52

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February 18, 2026

Sales Enablement for PMMs Summit

The playbook for PMMs who build enablement adoption, scale, and measurable impact.

Learn to reset your ICP and personas with NVIDIA, turn rep feedback into enablement that sticks with Bloomberg Industry Group, master customer-led sales messaging with AWS, and much more.

Register for complimentary live & OnDemand access.

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About the
summit

The fastest way for a great PMM strategy to fail? When sales never say it, show it, or use it.

This summit is designed for product marketers who want their strategy to survive the handoff to sales and show up consistently in real customer conversations.

Join us and learn how to:

  • Build customer-centric messaging that sales uses and buyers repeat.

  • Translate rep asks into the real blocker, then ship the right fix fast.

  • Create demo-led enablement that shows up on real calls.

  • Prove impact with simple metrics tied to readiness, pipeline, and revenue.

San Francisco
September 4 - 5, 2024

Sign up now

Our Stats

12+

Speakers

1000+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Vishal
Ganeriwala
Sr Director, Product Marketing and GTM
NVIDIA
Sara
Morgan
Head of Product Marketing
Bloomberg Industry Group
Jennifer
DeRover
VP, Enterprise Product Marketing
Synchrony
Larry
Weber
Head of Product Marketing, Analytics
AWS
Russell
Duncan
Director, Product Marketing
JLL
Raïsa
van Olden
Director, Product Marketing
Puzzel
Tjeerd
Veninga
Director, Revenue Enablement
Puzzel
Wendy
Werblin
Director, Product Marketing
ScriptPro
Rinita
Datta
Director, Product Marketing
Splunk
Zack
Wenthe
Director, Product Marketing & Customer Data Evangelist
Tealium
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. Times shown in ET.


Busy on February 18? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings directly to your inbox.

Agenda
Agenda
Agenda
09:00
Product Marketing Festival
Lights, camera, adoption: Sales enablement as entertainment
Raïsa van Olden, Director, Product Marketing, Puzzel
Tjeerd Veninga, Director, Revenue Enablement, Puzzel
09:45
Product Marketing Festival
Show, don’t tell: The enablement demo playbook for PMMs
10:30
Product Marketing Festival
The ICP reset: Persona clarity that sharpens every deal and accelerates growth
Vishal Ganeriwala, Sr Director, Product Marketing and GTM, NVIDIA
11:15
Product Marketing Festival
Turn pushback into pipeline: A PMM playbook for modern objection handling
12:00
Product Marketing Festival
Lost in translation: Decoding rep feedback into real enablement
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
12:45
Product Marketing Festival
From win-loss to war stories: Turning competitive intel into sales plays
Zack Wenthe, Director, Product Marketing & Customer Data Evangelist, Tealium
13:30
Product Marketing Festival
Panel | Rep buy-in decoded: What actually drives enablement adoption
Jennifer DeRover, VP, Enterprise Product Marketing, Synchrony
Wendy Werblin, Director, Product Marketing, ScriptPro
Russell Duncan, Director, Product Marketing, JLL
14:30
Product Marketing Festival
The customer success enablement toolkit: How PMMs can drive renewals and expansion
Rinita Datta, Director, Product Marketing, Splunk
15:15
Product Marketing Festival
Make the customer the hero: Messaging frameworks for high-performing sales content
Larry Weber, Head of Product Marketing, Analytics, AWS

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February 18, 2026

Want to

partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their 2026 strategy?

This summit brings together a global community of PMMs with solution providers offering the latest innovations to enhance their tech stack.

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What you'll get

out of the event

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Level up your 2026 strategy

Turn scattered sales requests into a coherent 2026 strategy with clear priorities, success metrics, and an operating rhythm that keeps enablement on track.

Join your PMM community

Connect with PMMs who understand the pressure of enablement, share what’s working, and learn how others are tackling the same problems you face every day.

Learn from the best

Hear how leading PMMs are solving real enablement challenges, from driving adoption to sharpening messaging, and take away approaches you can apply immediately.

February 18, 2026

Your exclusive peek

into Pro membership

As a Pro member, you’ll unlock 700+ hours of expert-led content, OnDemand learning, and the freedom to watch any session, anytime.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All session recordings will be shared to watch OnDemand after the event for all attendees. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT. Agenda times listed in ET.

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Discover our
in-person events

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Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

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Mar 12 & 13, 2026
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Apr 01 & 02, 2026
Product Marketing Summit
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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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