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January 28, 2026

Customer & Market Research

Summit

Unlock the research playbooks behind today's strongest go-to-market teams.

Discover the methods real practitioners use - customer interviews, Win/Loss, surveys, social listening, recruiting, and behavioral analytics - and learn how they convert insight into action.

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About the
summit

Great product marketing starts with great listening.

And when you listen well, you make smarter decisions, build clearer positioning, and execute stronger GTM motions.

This event introduces a brand-new lineup of expert sessions designed to help you build a research-driven PMM strategy that actually scales.

You’ll discover:

  • How to unify product, performance, and GTM with insight

  • How AI strengthens analysis, messaging, and enablement

  • Customer-first methods to elevate positioning and storytelling

  • Proven research frameworks that unlock growth

San Francisco
September 4 - 5, 2024

Sign up now

Our Stats

12+

Speakers

800+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Meghan
McNamara
Associate VP, Product Marketing
Deloitte
Alicia
Carney
Head of Marketing
Ravio
Shaun
McCran
Product Marketing Lead
Adobe
Allison
Rona
Director of Product Marketing
Petvisor
Mat
Silva
Head of Product Marketing & Lifecycle GTM
Banco do Brasil
Natalie
Gullatt
Customer Marketing Lead
InvoiceCloud
John
Brezinsky
Director of Product Marketing
Concentrix
Charanjeet
Singh
Product Marketing Lead - APACI & META
Honeywell
James
Doman-Pipe
Principal PMM Consultant, Inflection Studio
Varun
Choraria
Product Marketing Leader
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. Times shown in ET.


Busy on January 28? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings direct to your inbox.

Agenda
Agenda
Agenda
09:00
January 28
Why most PMM research sucks (and how to become a changemaker)
Alicia Carney, Head of Marketing, Ravio
James Doman-Pipe, Principal PMM Consultant, Inflection Studio
09:45
January 28
The 2026 customer & market research stack for PMMs: Faster signals, clearer stories, stronger decisions
Mat Silva, Head of Product Marketing & Lifecycle GTM, Banco do Brasil
10:30
January 28
From interviews to assets: How to turn customer conversations into GTM fuel
Natalie Gullatt, Customer Marketing Lead, InvoiceCloud
11:15
January 28
The person behind the persona: Using psychological drivers to turn customer research into resonant messaging
John Brezinsky, Director of Product Marketing, Concentrix
12:00
January 28
Panel - AI truth vs hype: How to actually use AI in research (and where human interpretation still wins)
Allison Rona, Director of Product Marketing, Petvisor
Magda Ramos, Worldwide Product Marketing Director, IBM
Joanie Kindblade, Fractional CMO & Product Marketing Leader
Senda ben Abdallah, Head of Product Marketing, Vibe.co
13:00
January 28
Modern Win/Loss and how it shapes messaging, positioning & pipeline strategy
Shaun McCran, Product Marketing Lead, Adobe
13:45
January 28
What “good” looks like: The research inputs behind high-performing PLG funnels
Varun Choraria, Product Marketing Leader
14:30
January 28
Competitive signals PMMs can’t ignore in 2026
Charanjeet Singh, Product Marketing Lead - APACI & META, Honeywell
15:15
January 28
Market sizing to meaning: Turning research into real decisions
Meghan McNamara, Associate VP, Product Marketing, Deloitte

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January 28, 2026

Want to

partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their 2026 strategy?

This summit brings together a global community of PMMs with solution providers offering the latest innovations to enhance their tech stack.

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What you'll get

out of the event

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Turn insight into impact

Go beyond collecting feedback - learn how to analyze it, operationalize it, and convert it into GTM decisions your product, sales, and leadership teams can rally behind.

Stay ahead of the market

Understand shifting buyer needs, competitive signals, and emerging trends so you can position your product with clarity and confidence.

Operate with confidence

Replace guesswork with evidence-based insight—so your messaging, strategy, and positioning land stronger with customers and internally.

FAQS

Will sessions be recorded?

All session recordings will be shared to watch OnDemand after the event for all attendees. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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Discover our
in-person events

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Silicon Valley

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Apr 01 & 02, 2026
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