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January 28, 2026

Customer & Market Research

Summit

Unlock the research playbooks behind today's strongest go-to-market teams.

Discover the methods real practitioners use - customer interviews, Win/Loss, surveys, social listening, recruiting, and behavioral analytics - and learn how they convert insight into action.

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About the
summit

Great product marketing starts with great listening.

And when you listen well, you make smarter decisions, build clearer positioning, and execute stronger GTM.

This event introduces a brand-new lineup of expert sessions designed to help you build a research-driven PMM strategy that actually scales.

You’ll discover:

  • How to unify product, performance, and GTM with insight

  • How AI strengthens analysis, messaging, and enablement

  • Customer-first methods to elevate positioning and storytelling

  • Proven research frameworks that unlock growth

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Natalie
Gullatt
Customer Marketing Lead
InvoiceCloud
Shaun
McCran
Product Marketing Lead
Adobe
Mat
Silva
Head of Product Marketing & Lifecycle GTM
Banco do Brasil
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT. Times shown in ET.


Busy on December 9? No problem, all session recordings will be available to watch OnDemand for those who pre-register. Sign up to get the recordings direct to your inbox.

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January 28, 2026

Want to

partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their 2026 strategy?

This summit brings together a global community of PMMs with solution providers offering the latest innovations to enhance their tech stack.

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What you'll get

out of the event

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Turn insight into impact

Go beyond collecting feedback - learn how to analyze it, operationalize it, and convert it into GTM decisions your product, sales, and leadership teams can rally behind.

Stay ahead of the market

Understand shifting buyer needs, competitive signals, and emerging trends so you can position your product with clarity and confidence.

Operate with confidence

Replace guesswork with evidence-based insight—so your messaging, strategy, and positioning land stronger with customers and internally.

FAQS

Will sessions be recorded?

All session recordings will be shared to watch OnDemand after the event for all attendees. To access the recordings, each individual must pre-register as your custom viewing link cannot be shared.


How do I tune in live?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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Discover our
in-person events

See all events

Nov 19 & 20, 2025
Product Marketing Summit
Chicago

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Dec 03 & 04, 2025
Product Marketing Summit
London

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Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

RSVP →

Jan 28, 2026
Product Marketing Summit
Washington

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Join the
conversation

Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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