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August 20 & 21, 2025

Product Demos

Summit

Master engaging demos that increase win rates and accelerate product adoption.

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About the
summit

Level up your demos strategy and unlock practical frameworks to create demos that blow away your clients. Dive into sessions on:

  • AI-powered demos

  • Crafting effective messaging

  • Increasing demo ROI

And many more.

Secure your free pass for live access to expert-led discussions, interactive Q&As, and actionable insights plus all content OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8+

Sessions

0

Cost to attend

Meet our

speakers...

Nitika
Shah
Head of Product Marketing
Datacom
Lucy
Sonter
Senior Product Marketing Manager, APAC
LinkedIn
Jamie
Gahunia
Director of Product and Solutions Marketing
Caseware
Savi
Chakraborty
Principal Product Marketing Manager
Twilio
Jason
Druss
Senior Product Marketing Manager, Video
Adobe
Natalie
Marcoutullio
Head of Growth and Operations
Navattic
Kirsty
McConnell
Director of Marketing
Chameleon
Caroline
Clark
CEO & Co-founder
Arcade Software
Michele
Nieberding
Director, Product Marketing
MetaRouter
Fiona
Finn
Director of Product Marketing
Jane App
Ali
Hanyaloglu
VP of Product Marketing
Amplience
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Explore the

agenda

PMA is bringing you double the insights - with a busy week of virtual events, spend Wednesday absorbing all things product demos and then use Thursday to catch the latest insights on analyst relations.

The event will kick off at 6 am PT | 9am ET | 2pm BST. Our agenda uses ET:

Agenda
Agenda
Product Demos - August 20
14:00 - 14:30 | GMT -4
From demo to decision: Strategic follow-up for internal stakeholder buy-in
Lucy
Sonter
Senior Product Marketing Manager, APAC
14:45 - 15:15 | GMT -4
Behind the Scenes on how we used multiple demo formats in our biggest product launch to date
Natalie
Marcoutullio
Head of Growth and Operations
15:30 - 16:00 | GMT -4
Panel - Persona-driven demos: Maximizing impact across your target audiences
Fiona
Finn
Director of Product Marketing
Ali
Hanyaloglu
VP of Product Marketing
Michele
Nieberding
Director, Product Marketing
16:15 - 16:45 | GMT -4
From Features to Stories: The Evolution of Product Demos into Story-Driven Solution Experiences
Savi
Chakraborty
Principal Product Marketing Manager
17:00 - 17:30 | GMT -4
From demo factory to revenue driver: How product marketing finally gets attribution
Kirsty
McConnell
Director of Marketing
17:45 - 18:15 | GMT -4
Scaling Interactive Demos for Pipeline & Revenue Impact
Jamie
Gahunia
Director of Product and Solutions Marketing
18:30 - 19:00 | GMT -4
Why Video Is the Most Versatile Format in Your Product Marketing Toolkit
Caroline
Clark
CEO & Co-founder
19:15 - 19:45 | GMT -4
The demo is the deck is the demo: How to make meaningful presentations without PowerPoint
Jason
Druss
Senior Product Marketing Manager, Video
Analyst Relations - August 21
14:00 - 14:30 | GMT -4
The analyst relations playbook: Why it matters, why it’s important for PMM, and how to get buy-in
Brandon
Davis
Director of Analyst Relations
14:45 - 15:15 | GMT -4
If GenAI can’t find you, neither can your buyers: The new role of AR in an AI-driven, buyer-led world
Rick
Nash
CEO
James
Cadwallader
Co-Founder, CEO
15:30 - 16:15 | GMT -4
Panel - Starting strong: A practical guide to launching AR
Roie
Gortler
Senior Product Marketing Manager
Kelly
O'Dwyer Manuel
Head of Global Industry Analyst Relations
Sebastian
Glock
Director of Product Marketing
16:30 - 17:00 | GMT -4
Unlock real ROI from your analyst relations program
Nidhi
Bhasin
Head of Global Analyst Relations
17:15 - 17:45 | GMT -4
Turning insights into influence: Leveraging buyer behavior research to empower your business leaders
Laurie
Buczek
Group Vice President, Executive Insights and Thought Leadership Services
18:00 - 18:45 | GMT -4
Panel - Analyst relations decoded: Who’s doing it, where it matters, and if it’s right for you
Elizabeth
Mars
Director of Analyst Relations and Influencer Marketing
Mona
Thaker
Former Director - Product Strategy, Marketing & Growth | Cloud and AI security
Magda
Ramos
Worldwide Product Marketing Director - Enterprise Automation Software
Carrie
Koos
Director of Product Marketing, Enterprise Products
19:00 - 19:30 | GMT -4
Beyond magic quadrants: How to leverage analysts across your entire GTM strategy
Crystal
Golightly
VP Customer Experience and Operations
Chris
Manfredi
Global Analyst Relations Director
19:45 - 20:15 | GMT -4
Fireside chat - Inside Wiz: How analyst relations and product marketing power each other
Alyssa
Stone
Head of Analyst Relations
Jiong
Liu
VP Product Marketing

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August 20 & 21, 2025

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This summit will connect our global audience of product demo pros actively seeking tools and partners to help their demos stand out. If your solution helps people better communciate the true value of thier product - this is where you need to be.

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What you'll get

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Break the cycle

Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.

Discover best practices

Hear from leading product demo experts as they share hard-won lessons and scalable approaches that actually work for showcasing product value effectively.

Challenge assumptions

Get inspired by fresh takes on what great product demos really look like and unlock new ways to create demos that truly convert and drive results.

August 20 & 21, 2025

Catch every summit

OnDemand

Commit to a Product Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Product Marketing Summit ever.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. Pre-registration is required to access the summit recordings.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 1pm UTC

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