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1

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45

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48

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August 21, 2025

Analyst Relations

Summit

Whether you’re building from scratch or leveling up, discover how product marketers can use analyst relations to shape perception, drive alignment, and accelerate growth.

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About the
summit

Analyst relations is no longer just a PR play or a big-budget luxury, it’s a strategic function that sits squarely within product marketing. Hear from AR pros and product marketers shaping world-class programs across various industries.

We’ll cover everything from getting internal buy-in, to adapting your approach based on resources, to measuring ROI that actually means something.

Whether you're AR-curious or looking to level up your current efforts, this event is built to give you the frameworks, insights, and confidence to make it happen.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

6+

Sessions

0

Cost to attend

Meet our

speakers...

Magda
Ramos
Worldwide Product Marketing Director - Enterprise Automation Software
IBM
Mona
Thaker
Director - Product Strategy, Marketing & Growth | Cloud and AI security
Microsoft
Sebastian
Glock
Director of Product Marketing
Cognigy
Brandon
Davis
Director of Analyst Relations
LogicMonitor
Kelly
O'Dwyer Manuel
Head of Global Industry Analyst Relations
NXP Semiconductors
Nidhi
Basin
Head of Global Analyst Relations
BT
Elizabeth
Mars
Director of Analyst Relations and Influencer Marketing
GTT
Roie
Gortler
Senior PMM
Similarweb
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. Our agenda uses ET:

August 21
Agenda
Agenda
Agenda
09:00
August 21
The analyst relations playbook: Why it matters, why it’s owned by PMM, and how to get buy-in
Brandon Davis, Director of Analyst Relations, LogicMonitor
09:45
August 21
How AI is reshaping analyst relations
10:30
August 21
Panel - Starting strong: A practical guide to launching AR
Roie Gortler, Senior PMM, Similarweb
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
Sebastian Glock, Director of Product Marketing, Cognigy
11:30
August 21
Unlock real ROI from your analyst relations program
Nidhi Basin, Head of Global Analyst Relations, BT
12:15
August 21
From data to influence: Harnessing analyst relations to shape product strategy
13:00
August 21
Panel - Analyst relations decoded: Who’s doing it, where it matters, and if it’s right for you
Elizabeth Mars, Director of Analyst Relations and Influencer Marketing, GTT
Mona Thaker, Director - Product Strategy, Marketing & Growth | Cloud and AI security, Microsoft
Magda Ramos, Worldwide Product Marketing Director - Enterprise Automation Software, IBM

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August 21, 2025

Want to

partner?

Want to showcase your brand in front of 800+ product marketers shaping analyst strategies from the ground up?

As analyst relations moves from niche function to product marketing priority, PMMs are actively seeking tools, platforms, and partners that can help them build credibility, tell stronger stories, and influence the right conversations.

If your solution supports analyst relations, this is where you need to be.

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What you'll get

out of the event

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Break the cycle

Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key AR trends.

Discover best practices

Hear from leading product marketers and analyst relations experts as they share hard-won lessons and proven approaches that scaleβ€”whether you're just getting started or building on what’s already in place.

Spark new ideas

Connect with fellow product marketers navigating the same AR challenges.

Swap ideas, share lessons, and learn what’s working across industries, budgets, and teams.

August 21, 2025

Catch every summit

OnDemand

Accelerate your learning with a Product Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Product Marketing Summit ever.

  • Dive in to our enourmous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. Pre-registration is required to access the summit recordings.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Join the
conversation

Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

Join our new #analystrelations slack channel on the Product Marketing Alliance Slack to connect with other PMMs on all things AR.

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